Latitude 25 Blog

Gail Schneider

Recent Posts

Starting Up The Latitude 25 Blog Again

Posted by Gail Schneider on Sat, Jul02, 2016 @05:31 PM

If you are not familiar with our store, it is in Islamorada in the beautiful Florida Keys - the fishing capital of the world. The store was established in 1999.  We carry many well known fishing and water sports brands such as Pelagic Gear , Salt Life , AftcoGuy HarveyHuk Performance Fishing . We have women's swimwear, clothing and sandals, tropical home decor and gifts. If you have a dog you will love our pet section with toys, treats, collars and leashes with palm trees, fish and more. Bring your 4 legged babies in and we will shower them with love and treats.

This blog will feature a monthly guest blog by Captain Matt Bellinger of Bamboo Charters and Islamorada Fishing Fun.Matt_Bellinger_profile.jpg Matt will write an article about which kinds of fish you can expect to catch that month or that season.  

The blog will also keep you updated on events coming to our area as well as new products we are carrying in the store.

I hope you can find the time to tune into us from time to time. We hope to see you soon.

Best Regards,

Gail Schneider, Owner Latitude 25 Clothing Co.

Tags: Matt Bellinger Bamboo Charters

Catching Lobster in the Florida Keys

Posted by Gail Schneider on Sun, Jul29, 2012 @03:43 PM

2012/2013 Florida lobster gets underway August 6 at 12:01am and ends March 31,  at midnight. Below is a how to video on catching a Florida lobster. There are many rules and regulations, several are mentioned in the video; ie how to measure to make sure you have the proper size for a keeper.

Attached are the official Monroe County rules, regulations and contact info.


 We have a great lobster tee by the famous artist Joe Suroveic

Tags: joe suroveic t shirt, lobster t shirt, lobster tee shirt, t shirt with lobster, florida lobster

Salt Water Sportsman National Seminar Comes to Islamorada

Posted by Gail Schneider on Fri, Jan27, 2012 @10:52 AM

What a month!

Everyone knows that Islamorada is the sport fishing capital of the world, but this month we really outdid ourselves! With the Bartender’s Sailfish Open, Islamorada SailFly, Cheeca Lodge Presidential Sailfish Tournament, Al Flutie Over the Hill Rip-Off Sailfish Tournament, and the Islamorada Fishing Club Sailfish Tournament on the Guy Harvey Performance Fishing Shirtscalendar, we’ve had some very busy lures. 

Needless to say, this tiny, 5-mile island is truly an angler’s paradise, so to finish the month out in style, we’re pulling our lines out of the water to attend the 25th Anniversary tour of the 2012 Salt Water Sportsman National Seminar Series, where you can lure tips and tactics from an amazing array of fishing gurus, gain intimate knowledge of prize fishing locales and captivate your fellow anglers with your fishing adventures.

If you’re someone who’s not too familiar with the wonderful world of sport fishing, the tour spectacular is a perfect introduction.  Making its stop at the Coral Shores Performing Arts Center on January 28th, the seminar is specifically tailored to the region, so whether you're a local or simply looking for your next fishing expedition, the Islamorada Seminar should be your next port of call.

In addition to learning about area hot-spots, you’ll get detailed equipment advice, score inside information on inshore, nearshore and offshore salt water game fishing, as well as tidbits on our community’s dedication to safeguard salt water fishing for future generations.

As local proprietors in a small fishing village, the staffers at Latitude 25 are pretty passionate about the importance of responsible fishing for sustainable growth.  In fact, one team member is married to a captain, while another is an amateur angler himself – so it makes perfect sense that one of the brands we’re most enthusiastic about representing is the Guy Harvey Collection.

Marine biologisGuy Harvey Shirtst, conservationist and artist, Guy Harvey has a tremendous passion for fishing, and has committed his life to preserving the beauty of the underwater world. His Guy Harvey shirts are original-artwork clothing whose sales support the Guy Harvey Ocean Foundation, which protects the world's fish resources and ocean biodiversity. The signature, short sleeve tees are perfect for everyday wear, while the performance shirts provide sun protection in breathable, quick-dry fabrics, perfect for a long day offshore.

Islamorada is pretty excited for Saturday. In fact, Liz’s husband has been more anxious than a kid at Christmas waiting for a day jam-packed with fishing, fun and facts.

Fifty-five bucks gets you in for six hours of fishing instruction, which includes your course book and a subscription to Salt Water Sportsman. Visit Salt Water Sportsman for more information, and book your ticket for a fantastic fishing extravaganza!

Tags: florida keys events, guy harvey shirts, sport fishing seminar, sport-fishing instruction

Tervis Tumblers: A Hot Little Cup with Cool Characteristics

Posted by Gail Schneider on Thu, Dec01, 2011 @10:13 AM

With snazzy designs and creative technology, Tervis has been keeping our cold beverages cold and hot beverages hot for 65 years.

Let's face it - they're everywhere - on the golf course, your co-workers desk, and even sitting right next to you in the stadium, but what exactly are those double-walled cups with the fun and fanciful designs?

Friends, let me introduce you to Tervis Tumblers; a design innovation from the mid-1940s that uses the insulating powers of air to make a tumbler that keeps hot drinks hot and cold drinks cold  But that’s just the beginning!  It turns out there are TONS of reasons to love Tervis Tumblers.

Virtually IndestrucOur fearless leader, Gail with the Tervis Mascot!tible

Imitators beware!  Tervis Tumblers are made out of high-quality polycarbonate, which basically means they’re ten times more impact-resistant than other plastic tumblers.  Plus, all that fancy technology makes Tervis Tumblers safe for the dishwasher or the microwave.  Now that’s hot!

Lifetime Guarantee

It doesn’t matter if your Tervis Tumbler was purchased this year or in 1946, if it ever cracks, chips, or becomes defective in any way, return it to Tervis for a replacement, no questions asked.

And if you should send your Tervis back, don't worry about it going to the “Goblet Graveyard.”  Tervis takes its responsibility to the environment pretty seriously, so everything old becomes new again through the magic of recycling.

Personalized for You

With hundreds, neigh thousands of designs to choose from, Tervis has a design that showcases your own distinct personality, your favorite ball team, or your favorite store!

No Joke, They Float!

Perhaps this notable trait doesn’t deserve its own sub-heading, but if you’ve ever been on a boat, or to the pool or beach, don’t underestimate the awesomeness of an unsinkable cup.  (And if you think I’m above testing this theory, you’d be mistaken.)  On the other hand, if you prefer a “land yacht,” Tervis Tumblers are perfect for RV adventures since they can take the hustle and bustle of the road.Santa Tervis Tumbler resized 600

Kid Tested, Mother Approved

Thanks to the specially designed double-walled insulation, Tervis Tumblers drastically reduce beverage condensation, meaning the Coaster Wars are over and peace in the home is restored.  More importantly, with the optional lid and straw, carpet and car upholstery is saved from future grape juice fiascos.  [Note to self: Buy lid and straw for red wine nights.]

Born in the USA

Springsteen aside, you’ve got to love that Tervis products are hand-assembled here in the States, ensuring high-quality products and providing your neighbors with jobs.  It’s a win-win for everyone!

Give-Back Programs

We love to give back, so it only makes sense that we sell products that are made by like-minded manufacturers.  Tervis has introduced three different lines to support Our Troops, Breast Cancer Awareness, and our personal favorite, the Morris Animal Foundation.  Be sure to purchase one of our Pet Tumblers today to ensure a healthier tomorrow for our animals and wildlife.


So there you have it – all the reasons why Tervis Tumblers are just so darn lovable!  Be sure to check out our Full Collection, and discover Tervis today.



Tags: Tervis Tumblers, Hot beverages hot, Personalized Mugs, Cold beverages cold

Woofstock 2011 in Islamorada a Huge Success

Posted by Gail Schneider on Wed, Jun29, 2011 @02:24 PM

A great time was had by all at Woofstock 2011. Sabrena Corcoran did a great video which you can watch at the end of this blog. She did a super job capturing the Air Dog Dock Diving competition and the Lure Chasing, as well as filming many of the dogs and their two legged companions.

describe the imageAnyway, it was a huge turnout! There was every kind of dog imaginable. Even Wilbur the pig. They were on foot and in carriers, even some in a red wagon. All of the animals (and people) were well behaved.SALT LIFE SHORTS 0324 resized 600

There was all kinds of delicious food and great entertainment from several bands.

The theme was Peace, Love and Paws so there was all kinds of peace related and tie dyed merchandise. Our peace collars and tie dye koozies were a big hit. This is Angie and Mack. Mack got a new Guy Harvey collar  and leash - bright red and royal blue with sharks. You could see Mack everywhere he went in the festival, he was so handsome!mack and angie resized 600

We featured artist Pat Anderson in our booth. She painted a labrador jumping in the water which is what the dogs in the Keys love to do. We sold a lot of her tee shirts with the Lab on them. A percentage of all of our sales went to Marrvelous Pet Rescue who sponsored the event. I have to congratulate them, especially Michele Beach for such a wonderful, well organized event.

dogs life tank resized 600

For the safety and comfort of the dogs, there were water stations set up everywhere. I would like to mention something for all pet owners to think about. When taking your dog to an event, please be very aware of the possibility of them getting overheated. At Woofstock, all needs are addressed, but at the average event, they are not. I saw dogs at some of the recent Art Festivals who were absolutely miserable. As much as we love to bring our companions everywhere we go, it is not always in the best interest of our pet. I will give you an example of something that happened to me many years ago. I was walking my dog Stanley down by the beach and he kept stopping at the shadows underneath cars. I then realized that the pavement was so hot his paws were burning! Needless to say, I carried him all the way home. So please, check the temperature of the pavement. Also if they are panting and their tongue is swelling, TAKE THEM HOME.

We hope to see you at Woofstock in 2012. Here is Sebrena's video:


PS Check out a great Yelp review of the event!

Tags: dog collars, dog t shirts for people

Woofstock is coming to Islamorada in the Florida Keys

Posted by Gail Schneider on Tue, Feb15, 2011 @04:35 PM

Woofstock is back, it will be held Saturday, March 19 at Founder's Park in Islamorada. An event hosted by Marrvelous Pet Rescue. It is all about raising money for the adoption and care of homeless animals. It is a great cause as well as lots of fun. Last year was a huge success. Fun was had by all, the 2 leggeds and the 4 leggeds. All the pups were well behaved, so were the people!

Woofstock 2011 event schedule

This year will be even better. There will be many live bands, lots of food and several events.

  1. Blessing of the Pets
  2. Groovy Magursky Dog Agility Demo
  3. Dog Dogs (Ultimate Air Dogs) your dog can try it out! Here is a link to watch a video at a Dock Dog event  it is a national sport, you may have seen it on ESPN, so get training!
  4. Talented Trickster Dog Contest email Linda to enter
  5. Team Mad Mac Lure Coursing. A course is set up where your dog can chase a speeding lure around the track. Last year, the dogs could not get enough. They were crying to get back in! For more info you can go to
  6. Rescue me Mutt Strut Pet Parade.
  7. Fantastic Furball grooming demo.
  8. Islamorada K9 Search and Rescue Demo Islamorada Fire Search and Rescue this team of extraordinary German Shepherds are trained to find missing persons and track down the worst of criminals.
  9. Hippiest couple costume contest. You and your pet dress up as the hippiest to compete for prizes. Contact Linda at to enter.
  10. American Red Cross Dog & Cat CPR demos and First Aid training.

Please check website for times and updates at

Pat painting for woofstockFamous artist Pat Anderson will be joining us at our booth and will be donating a print from a silent auction at our Latitude 25 booth at the festival. You can learn more about Pat at her website. We are constructing a Pat Anderson gallery at the store. More later.






an excited dog trying on new collars and leashesA pup at Woofstock very excited about trying on a new collar & leash from the Latitude 25 booth.




Tags: dog collars, animal rescue, dog rescue, florida dog rescue

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